Grow · Paid advertising
PPC Management and Paid Advertising With a Clear Plan for Every Click
Put your offer in front of people who could become customers, then give them a useful next step. Saleen Tech plans and manages Google Ads and paid social campaigns around your services or products, the market you serve and the budget you are ready to commit.
We connect the targeting, message, landing page and measurement so you can see what is running, what enquiries or purchases are being recorded, and what needs to improve.
- Google Ads
- Facebook and Instagram ads
- Landing pages
- Conversion tracking
- Campaign management
- Clear reporting
Start with the goal
What Do You Need Your Advertising to Achieve?
Bring enquiries for a specific service
Start with the service you want to promote, where you can deliver it and what a suitable customer looks like. We plan the campaign around those boundaries, with an enquiry route that captures the information your team needs to follow up.
Give a new offer a focused launch
A new service, product or location needs a clear message and a relevant audience. We define the initial campaign, creative requirements, landing page and review points so the launch has a testable purpose.
Understand why an existing campaign is falling short
If you are paying for clicks but cannot explain the outcome, we review the available account history, targeting, conversion setup and destination pages. The aim is to identify the problem before increasing spend or rebuilding campaigns.
Support online purchases
For ecommerce, the ad needs to connect to the right product or collection, with accurate availability and a usable checkout. We review the store and purchase measurement before agreeing which campaign types belong in the plan.
Scope
Paid Advertising Services
Each engagement starts with an agreed offer, audience, budget and scope. You can bring us an existing account or a new campaign that needs planning from the beginning.
Google Ads management
We plan search campaigns around the terms people use when looking for the services or products you offer. The work can include keyword research, campaign structure, ad copy, relevant assets, location settings, bidding and negative keywords that help exclude unsuitable searches.
As data becomes available, we review search terms, costs and recorded outcomes to decide what to refine. Additional campaign types are considered when the objective, assets and measurement support them.
Facebook and Instagram advertising
Paid social gives an offer a chance to be discovered while people browse. We plan the audience, message and creative around the action you want someone to take, whether that is visiting a page, making an enquiry or buying a product.
The scope identifies who supplies images or video, which variations will be prepared and how results will be assessed. Campaign creative and ongoing organic social media management are defined separately.
Landing pages and conversion improvements
The destination should continue the promise made in the ad. We review the headline, offer, relevant proof, mobile experience and contact or purchase route. If the current page needs improvement, we can include a focused landing page or agreed changes through our Website Design and Development service.
You will know whether the scope includes recommendations, implementation or both.
Conversion tracking and measurement
We agree which actions matter before choosing what the campaign should optimise toward. That may be a successful enquiry, a booking or a completed purchase. Button clicks and page views can provide useful context, but need to be distinguished from those outcomes.
The work can include reviewing existing tags, configuring agreed events, checking test submissions or purchases, and identifying duplicate or misleading measurements. More detailed CRM connections or offline sales tracking require an appropriate data flow and their own implementation scope.
Account reviews and campaign improvements
If advertising is already running, we examine the settings and history available to us: objectives, structure, queries or audiences, spending, creative, conversion actions and landing pages. We then explain what should be retained, investigated or changed and why.
Ongoing management and testing
Management can include monitoring spend, refining targeting and exclusions, adjusting bids or budgets within the agreed limits, testing messages and reviewing lead quality with your team. We record meaningful changes and explain the next decision at the agreed reporting intervals.
Channels
Choose the Channel Around the Buying Decision
The starting point is how a potential customer discovers and evaluates your offer.
| Approach | When it may fit | What we establish first |
|---|---|---|
| Paid search | People already search for a relevant service or product. | Search intent, competition, service area, budget and a suitable landing page. |
| Paid social | The offer benefits from visual explanation or reaching people during discovery. | Audience, creative, offer and a useful next action. |
| Ecommerce campaigns | Products can be bought through a functioning store. | Product data, stock accuracy, supported campaign options and purchase tracking. |
| Remarketing | An eligible audience has already interacted with the business. | Audience permissions, platform eligibility, audience size and an appropriate follow-up message. |
We may recommend starting with one defined channel and offer. The purpose is to gather evidence your business can use before broadening the campaign.
Landing pages
Give Every Paid Visit a Useful Destination
Someone searching for one service should be able to recognise it immediately on the page they reach. The ad, page and enquiry form need to agree on what is available and what happens next.
For a service business, we look for a clear offer, a real service area, relevant evidence and a working contact route. For a store, we check that the product shown is available and that the buying journey can be completed. The information your team receives after a submission should also be enough to respond properly.
If content is missing, Copywriting and Content can be included. If the store needs work, see Ecommerce Development.
Discuss Your Campaign and Landing Page
Measurement
Measure the Enquiry, Then Learn What It Became
A recorded form submission tells us someone completed an action. Your sales team’s feedback tells us whether the person needed your service, was in your market and became a useful opportunity. Both help guide the campaign.
We agree what will be measured and how outcomes will be reviewed:
Spend and activity: What ran, what it cost and where the activity occurred.
Tracked actions: The agreed enquiries, bookings or purchases recorded, with the definition of each action made clear.
Lead quality: Relevant enquiries, duplicates, spam and other outcomes your team can identify.
Sales outcomes: Opportunities or revenue where reliable records and attribution are available.
Next decisions: What to continue, change, test or stop, with the reason explained.
Advertising platforms and analytics tools may report different totals because their attribution methods and available data differ. We explain material gaps. Revenue attributed to ads is also different from profit; product costs, fulfilment, service fees and other expenses still matter when you assess the business return.
Commitments
Your Budget, Accounts and Approvals Stay Clear
Ad spend and our fees are separate. Ad spend pays the platform to deliver the campaign. Planning, management, creative, landing-page work and any tracking tools are itemised in the proposal as applicable.
The budget is agreed before launch. We define the spending plan, who can approve changes and when performance will be reviewed. Platform daily-budget behaviour varies, so we plan and monitor spend against the agreed period rather than promise an identical charge every day.
Your business retains account control. We work through appropriate access to accounts your business controls. Billing, permissions and handover are discussed at the start.
Claims and creative are reviewed. Your team approves business facts, offers and the initial campaign materials. Routine optimisation and changes that need further approval are defined in the working arrangement.
Process
How a Paid Advertising Project Runs
Review the business and starting point
We discuss the offer, target market, capacity to handle enquiries, available budget and current website. If you already advertise, we review the account history and what your team has learned from the leads or orders.
Agree the campaign plan
We define the initial objective, channels, targeting, landing pages, assets and conversion actions. The scope identifies client inputs, service fees, ad spend and the approval process.
Prepare the ads and destination
We build the agreed campaign structure, write the messaging and prepare or coordinate the creative. The destination and measurement are checked against the action the campaign is intended to produce.
Check and launch
Before launch, we review settings, budgets, links, forms and tracking. Campaign delivery remains subject to platform review, account eligibility and any required advertiser verification. Once live, we review early data for delivery, spending or measurement problems.
Review and improve
We assess costs, recorded actions and feedback on quality. Tests and adjustments follow a clear question, such as whether a particular search term, message or landing page is producing relevant interest. Review timing reflects the volume of useful data available.
Why us
Why Work With Saleen Tech on Paid Advertising?
Campaign and website work can be coordinated
When an ad needs a better page or a broken form needs fixing, we can address the website requirement alongside campaign management. You see what work is needed and what it will include.
The goal is defined in business terms
We discuss the enquiries or purchases you want, the customers you can serve and the follow-up your team can provide. Those details shape the campaign and the way results are assessed.
Reporting explains the next decision
You should understand what changed, what the available data suggests and where more evidence is needed. We discuss performance in the context of the offer, budget and sales process.
Saleen Tech’s team operates from Pakistan and works remotely. Communication, review points and responsibilities are agreed for each engagement. Learn About Saleen Tech.
Frequently asked questions
Frequently Asked Questions
What does PPC management include?
It can include campaign planning, keyword or audience research, ad messaging, setup, measurement, ongoing adjustments and reporting. Landing pages, creative production and specialist integrations are stated in the proposal so responsibilities are clear.
How much should we spend on advertising?
The starting budget depends on the market, competition, offer and the amount of testing the business can support. We review those factors before proposing an allocation. You approve the spend, and our service fees are stated separately.
Are all paid ads charged per click?
No. PPC means pay per click, but paid advertising covers different formats and charging models. The channel, objective and available settings determine how delivery and costs work. We explain the relevant model in the campaign plan.
Should we start with Google Ads or Facebook and Instagram?
That depends on whether buyers actively search for the offer, how well it can be explained visually, and what audience and budget are available. We compare the options against your buying journey before recommending a starting point.
Can you improve campaigns already running?
Yes. We begin with an account review and relevant business feedback. A change in structure is only useful if it addresses an identified issue; we preserve useful history and explain the proposed work before making substantial changes.
Do we need a new website before running ads?
Not always. An existing page may be suitable if it explains the offer, works on mobile and gives visitors a clear next step. Where a focused landing page or form repair is needed, we identify it before launch.
How soon will we know whether the campaign is working?
Delivery can begin once the campaign is approved and active. Judging business performance takes enough reliable conversion data and, for lead campaigns, feedback from your sales process. We agree review points without promising the same timetable for every market.
Can you guarantee leads, sales or a return on ad spend?
No. Auction conditions, demand, pricing, competition, the offer and follow-up all affect results. We commit to the agreed work, budget controls, testing and reporting rather than a guaranteed volume or return.
Can you measure calls or sales that happen later?
Where supported, call tracking or CRM and offline conversion connections can be included. We first review the available tools, permissions and data quality. A click on a phone number is not automatically a completed or qualified call.
Will we keep access to our advertising accounts?
Yes. The working arrangement keeps the business in control of its accounts and identifies the access we need. Third-party tools, billing responsibilities and any handover work are documented.
Do you also provide SEO or outbound lead generation?
Yes, as separate services. SEO develops organic visibility through site and content work. B2B Lead Generation covers prospect research and agreed outbound outreach. We can coordinate these with paid campaigns when the business needs more than one approach.
Have something in mind?
Let's Put a Clear Plan Behind Your Advertising
Tell us what you want to promote, where your customers are and whether you already run campaigns. Share your website and any available account results or feedback from your sales team. We will discuss the starting point, the work needed before launch and a scope you can assess.
Prefer email? info@saleentech.com